ProCoach is part nutrition software, part nutrition curriculum, and part client management tool. Yet it’s very different from other software you’ve seen.

In essence, ProCoach delivers — to your clients, on your behalf — an online, up-to-12-month nutrition and lifestyle coaching program, complete with daily lessons, habits, check-ins, and more.

This practice-based approach will help your clients gradually, and permanently, transform the way they eat, move, and live.

Plus, you get to work front-and-center as their coach. You’ll offer guidance and support them — answering questions, encouraging, tracking their progress — through a special ProCoach dashboard.

Here’s how it works.

Once you register, you’ll be taken to your ProCoach admin area.

This area contains everything you need to get started, including:

• simple instructions on how to add your first client,
• a curriculum guide outlining how the program unfolds for clients,
• a business implementation guide for integrating the offering,
• a marketing and sales guide for spreading the word, and
• a full Learning Center that walks you through everything else.

ProCoach is getting better every single day.

Through our exclusive ProCoach Facebook group, and the regular interviews and surveys we do with ProCoaches, we’re listening closely, responding dynamically, and creating new features every day.

Since we opened ProCoach in June of 2016 we’ve released dozens of new features, including the following game changers.

Customized mini-site for every ProCoach

By answering a few simple questions within your ProCoach dashboard we’ll generate a customized mini website for your business, complete with a custom web address.

It’ll lay out your services including the features, benefits, and hopeful future you’re promising.

Not only will this “do the selling for you”, it’ll also position you as the skilled, experienced, and educated coach that clients need to finally reach their goals.

ProCoach generates your own custom sales page and mini-site.

Done-For-You marketing

Attracting new clients is always a challenge. That’s why, with the help of Pat Rigsby, we created a host of online and offline marketing campaigns for you.

We built these to help you save time and make more money. They come complete with design assets, copy, and deployment instructions.

Now you can easily spread the word about your business and attract the right kind of clients without needing to be a marketing guru to do it.

Done-For-You Marketing is now built into ProCoach.

Quick-Start guides

Whenever onboarding new clients (either in-person or into an online program) it’s useful to share something tangible. Both so they feel like they’re getting something amazing for their money and so they can feel like they’re making progress on day one.

That’s why we’ve created these custom Quick-Start Guides. They’ll help set clients up for early success by giving them advice around portion control, workout nutrition, grocery shopping, and meal prep starting on Day 1.

Personalized Quick Start Guides are also built into ProCoach.

Comprehensive Learning Center

Since we first launched ProCoach in June 2016 we’ve made major improvements to our Learning Center.

With articles on every imaginable topic, and an awesome search feature, the Learning Center will teach you everything you need to be successful with ProCoach.

The comprehensive Learning Center included in ProCoach.

$20,000 in prizes for you and your clients

Every year, we invite our ProCoaches to submit photos of, and stories about, their most successful clients. Prize categories include Best Transformation and Best Story, and are organized by age and gender.

Winners in each of the 8 categories take home $2,000 USD — $1,000 to the ProCoach and $1,000 to the client. (Plus, we give away some fun bonus prizes to selected runners-up.)

ProCoach prize money winners.

ProCoach Workouts (optional)

After working with thousands of ProCoaches to deliver comprehensive nutrition and lifestyle coaching, many began asking us to unlock our vault of expert-designed exercise programs so they can deliver a more holistic, single-platform experience.

As Precision Nutrition’s own coaching programs have offered integrated exercise, nutrition, lifestyle advice for years, we decided to make available our 28 client-proven exercise tracks for you to use with selected clients.

You now have 3 options when using ProCoach. For each client, you can:

1. Use ProCoach for nutrition coaching only,
2. Use ProCoach for both nutrition and exercise coaching,
3. Use ProCoach for exercise coaching only.

The choice is yours.

ProCoach Workouts is now an option you can use with selected clients.

Community of like-minded people + top experts

With our ProCoach Facebook group, you can now work alongside an extremely supportive group of more than 2,500 ProCoaches — including trainers, nutritionists, sport coaches, researchers, therapists, and other healthcare professionals from all over the world.

With case studies, lessons, daily tips, and more, being part of this community will help you expand your network, grow your business, and strengthen your coaching skills.

You’ll also get daily access to me, as well as some of our revered experts and coaches like Dr. Krista Scott-Dixon, Kate Solovieva, Craig Weller, Adam Feit, and more. Ask questions, get feedback and advice, and nerd out on all things fitness and nutrition.

Want to learn even more? Join the Presale List Today

I’m Dr. John Berardi, co-founder of Precision Nutrition.

I’ve devoted my entire career to making health and fitness something that’s achievable and attainable for every type of person, from every walk of life. (Here’s a bit more about me, if you’re interested.)

At Precision Nutrition, we have a world-class coaching team made up of doctors, exercise specialists, naturopaths, dietitians, nutritionists, and counselors.

There’s nothing else like this.

Sure, there are other “nutrition software packages”. But they’re generally geared toward generating “customized meal plans”.

Here’s how those programs work: You input a client’s statistics and food preferences, the program spits out a meal plan, and you ask the client to follow that.

Sounds good in principle.

Sadly, only about 1 in 10 clients actually follow a customized meal plan for more than a few weeks. You see, meal plans just aren’t practical. (We’ll talk about this more below.)

But let’s say you do have a few clients who can follow the meal plan. That’s great. How long can they (or will they want to) follow a specific menu? A year? 10 years? 25 years?

While “meal plan software” sounds good in principle, it’s not very useful in practice. And the evidence is written all over the market.

Hundreds of meal plan websites and apps have come and gone in the last 20 years. None of them stick around very long. It’s a fitting end considering that’s exactly what happens to the clients trying to follow their meal plans.

Needless to say, we use a totally different approach.

In our early days, we learned something the hard way: Meal plans and diets aren’t useful or sustainable for the vast majority of clients.

Clients often feel like they’re either “on” them or “off” them. The black-and-white nature of a meal plan suggests that people have to eat perfectly at each meal (to match what’s listed in the plan) — or they’ve failed. It’s psychologically unpalatable and unsustainable.

Even more, meal plans are too inflexible. They don’t work with the reality of people’s busy lives. Work meetings, children’s programs, meals out, dogs that need walking, cars that break down, family members that get ill, etc. Meal plans take none of these into account.

Finally, meal plans assume people already have the skills to follow them. But that’s simply not true. Most people who aren’t eating healthy today don’t have the basics down.

Without skills like:

• eating slowly and mindfully,
• tuning into hunger and appetite cues,
• planning grocery shopping,
• choosing the right items from the store,
• storing and preparing food correctly,
• avoiding problem foods, and
• choosing better options at restaurants…

…following a meal plan becomes hopeless.

You might as well ask someone who’s only strong enough to bench press 135 pounds to do 405 pounds. No matter how badly they want to, they don’t have the skills or capacity.

But these aren’t just intellectual objections. In our experience, only 1 in 10 people can actually follow a meal plan for more than a few weeks.

In the end, meal plans have such limited utility that we left them behind, for most of our clients, along time ago.

ProCoach uses habit-based (or practice-based) coaching, a method rooted in change psychology and built on the latest science of what actually helps people develop new skills and make change in their lives.

So rather than telling people what to eat for breakfast and when to eat it, we help them build the skills (and daily habits) required to eat well, every day, no matter what life throws at them.

We also help them discover what’s right for them, in the context of their own unique lives. That’s why our program’s results are so sustainable.

So, instead of giving people a menu that looks like this:

• Meal 1 (6:30am): 3 eggs, ½ cup oatmeal, 1 banana
• Meal 2 (9:30am): protein shake
• Meal 3 (12:30pm): turkey breast sandwich and small salad

…we give them a series of 2-week habits — which are both solid and flexible — to help them build the skills necessary to make better nutrition and lifestyle choices today (and for life).

To support these habits, we also offer relevant lessons and assignments with Socratic-type thought exercises that help them (and you) explore their unique schedule, priorities, belief systems, food preferences, food tolerances, and more.

This helps them build, what we call, an “Owner’s Manual”.

If you’d like to see what this looks like in practice, check out our curriculum outlines:

• Men’s coaching curriculum
• Women’s coaching curriculum

With all that said, we do offer our Quick-Start Guides so clients have detailed instruction right out of the gate. This is a slick, custom packet of advice on food choices, portion control, workout nutrition, grocery shopping, and
meal prep.

Sure.

We believe that people can only reliably get to their goals when they do two things:

1. Break down what they want to do into specific aptitudes (skills).
2. Build those aptitudes through strategic daily habits (practices).

The formula pretty much looks like this:

Practice daily to build skills.

Build skills to achieve goals.

In the end, growth and development comes through daily practices and supporting experiences.

Here’s an example of how this works:

Goal: Eat better consistently

Let’s say you want to lose weight. You know that to lose weight you’ll need to eat better consistently. That’s your real goal: Eat better consistently.

But you don’t have all the skills to do it just yet. So you have to break it down into…

Skill: Hunger and appetite awareness

Which skills are required to eat better consistently? We’ve identified hunger / appetite awareness as the most important initial skill for making progress.

But that’s not quite a concrete thing you can do. So you have to break it down into…

Practices: Eat slowly and stop eating when satisfied

We use two daily practices to build the skill of hunger and appetite awareness.

Practice 1: Eat slowly.

Practice 2: Eat until satisfied, not stuffed.

This takes a month — two weeks for clients to learn, practice, and repeat each habit. At the end of a month, clients have two very important habits that they can now use for the rest of their lives. They’ve learned it by doing it.

Not surprisingly, clients usually lose weight during this time. Because, of course, they’re learning to eat a bit less and adjust their intake according to body signals.

Even better, they’ve built two new habits that they can use for the rest of their lives, no matter what else happens.

The ProCoach software delivers weekly habits (like the two above), supported by daily lessons and assignments, to help your clients not only eat better now — but also build the skills necessary to eat better for life.

Since we built the beta version of ProCoach, 15 years ago, over 100,000 clients have gone through the program.

Today we coach, on average, 5,000 clients a year with about 20 full-time Precision Nutrition coaches (and an awesome group of part-time interns and mentors).

And here are the types of results we produce:

None, really.

You see, we’re nutritional agnostics. (For more on what this means, check out this article).

While meal-plan approaches require you to choose between vegan, Paleo, Mediterranean, or other “labeled” diets, habit-based approaches don’t force this choice.

This means our progressive systems of habits, lessons, and assignments can work equally well for vegetarians (who eat no meat) or “meatatarians” (who eat mostly meat).

Of course, we do believe that a healthy diet generally consists of:

• whole, minimally processed foods,
• lots of plants,
• enough protein to meet your needs,
• a healthy mix of different fats,
• plenty of water, and
• carbohydrates based on activity levels.

Through lessons, assignments, and daily habits:

• We help clients find the right mix of all these foods for their goals, lifestyle, and preferences.
• We show them how to make meals suitable for them.
• And we help them stay consistent.

However, we go much deeper than just the food.

We also dig into:

• Food behaviors (food timing, meal frequency, meal speed, and food amount).
• Food attitudes (food views, restriction vs. abundance, disordered thinking).
• Stress management (in general, how it relates to food).
• Rest, recovery, and sleep (in general, how they relate to food).
• Outlook (confidence, resilience, mastery, and growth mindset).

Absolutely.

Through lessons, assignments, and daily habits we help clients find the right mix of plants, proteins, fats, carbohydrates, and calories for their goals, lifestyle, and preferences.

Then, once they’ve built their unique “Owner’s Manual”, we help them stay consistent with what’s best for them.

It’s incredibly easy to use.

If you have a regular internet connection, can visit normal websites, can use a keyboard and mouse, and can send/receive email, using ProCoach will be a breeze.

You don’t have to be a computer expert or even particularly tech-savvy to make it work. We make sure everything is spelled out clearly on your ProCoach admin page.

Yes, as mentioned above, our Learning Center teaches you everything you need to know. It has sections for:

• Managing clients
• Understanding the billing process
• Using the coach dashboard
• Acquainting yourself with the entire curriculum
• Understanding our coaching model
• FAQs
• Business models we’ve seen work
• Marketing and sales

And a whole lot more.

Even if you don’t consider yourself tech-savvy, we’ve got your back. The software is very easy to use. And we’ll make sure you’re confident in using it and in delivering a world-class experience to your clients.

For real change to happen, clients have to practice healthy habits every day.

As mentioned above, ProCoach makes it easy for clients with the following features:

1) Daily emails.

Clients get daily emails containing brief descriptions of what they should be working on and thinking about that day. These emails link to a special ProCoach homepage where lessons, habits, and assignments are outlined.

As mentioned above, every day clients get a habit reminder as well as a lesson or assignment (in the form of a short article, video, audio file, or download).

In addition, clients are asked whether or not they did their specific habit for the day.

The answer (yes or no) is recorded in the client’s “Progress” section. Whether or not they completed their lesson or assignment for the day is also recorded here.

We’ve built an awesome dashboard to track client progress.

This dashboard is located in your ProCoach admin area and it allows you to track your entire client list at a glance.

Client intake is really easy.

As mentioned earlier, you’ll simply add a client to the program by including their name and email address.

During the coaching program, various types of assessments are collected including:

1) Intake.

Once you sign a client up, they’ll fill out a comprehensive intake questionnaire. The questionnaire gathers a wide range of nutrition, fitness, and lifestyle information for that client.

When we first launched ProCoach, the curriculum focused on:

• nutrition
• sleep
• stress-management
• mindset
• overall healthy living

However, after working with thousands of ProCoaches to deliver comprehensive nutrition and lifestyle coaching, many began asking us to unlock our vault of expert-designed exercise programs so they can deliver a more holistic, single-platform experience.

As Precision Nutrition’s own coaching programs have offered integrated exercise, nutrition, lifestyle advice for years, we decided to make our 28 client-proven exercise tracks available for you to use with clients.

This means you can coach nutrition and lifestyle alone or, for a small additional charge of $69 USD per month, you can add ProCoach Workouts to your account and turn the workout programming on for selected clients.

Absolutely.

Click one of the links below to check it out:

• Men’s coaching curriculum
• Women’s coaching curriculum

It depends on what you mean by “customizable”.

If you mean “Can I input all my own habits, lessons, assignments, progress checks, workouts, surveys, etc?” then no, it’s not that.

Let me explain why not.

You can think of the ProCoach curriculum as an evidence-based framework that’s standardized, allowing for significant customization on the client side (and coach side) of the program.

It’s what we call “Building Your Owner’s Manual”.

The curriculum is only one part of the ProCoach experience. There’s also the software, which helps you effectively automate and scale. Put the two together and you’ve got the most sophisticated coaching tool on the market today.

But let’s not forget something here: Clients aren’t looking for tools. They’re looking for a real relationship with a real person. They want a coach. And that’s where you’re needed. (In some cases, desperately).

So, the secret to ProCoach is really technology + curriculum + YOU.

Remember: Software can never replace a client’s need to connect with a person. (It can, however, help that person become more efficient and effective).

In the end, ProCoach is here to:

• Help you deliver an amazing coaching experience that’ll both change your clients’ lives and improve your business.
• Help your clients experience “whole person” coaching to become the best possible version of themselves.

And remember: your coaching skill and expertise is the difference-maker here. We offer the world-class tools. You bring the coaching, support, and human connection required to get world-leading results.

Yes, we want you to have a direct line to your clients. So we’ve built a custom messaging system within ProCoach.

Through this system, clients can reach out to coaches and vice-versa. It’s like email but it’s all contained within the ProCoach software.

Actually, it’s better than email: Imagine having all of your client’s details right there in front of you as you email them: their body stats, progress, latest messages and lesson responses, photos… everything.

That’s what’s possible. Each time you write a message to a client, all their data will be up on your screen at the same time. You don’t have to rely on memory.

Everything you need to know is all right there for you, literally at your fingertips.

Nope. Again, through ProCoach, you’re the coach.

The curriculum and the content are delivered in a totally automated way.

But you’re highlighted as the coach. Which means you’ll be accountable for monitoring client results and doing the actual coaching.

How much of that you choose to do is completely up to you.

There are essentially two ways to use ProCoach.

The first way is completely hands-off.

Option 1: Simply add clients to the program and let the program roll without your intervention.

In this case, you won’t need to review assignments, track adherence, or anything else related to nutrition.

The trade-off? The client is on their own. If they’re stuck or struggling, and you’re not checking in, the probability of their success goes down.

Option 2: Coaching.

After adding clients to the program, you’ll simply commit a few hours each week to monitoring your clients’ responses, adherence, and results.

You can give them feedback. Help them troubleshoot (either in-person or through ProCoach). And provide a higher level of service.

Both options are fine.

In fact, we offer both options through our own Precision Nutrition Coaching programs.

One is a highly personal program where one of our full-time Precision Nutrition Super Coaches oversees each client’s daily work and progress. The other is an automated program in which there’s no coach working one-on-one with each client.

The key is to charge accordingly (more for the personal coaching program, less for the automated program). And to be clear about what clients can expect from each program from the start.

ProCoach contains a full year’s worth of healthy eating and lifestyle habits. Why a full year? Two reasons actually.

First, the program is about progressively building habits over a longer period of time to promote confidence and long-term sustainability.

But there’s a business reason too.

The most expensive thing in nearly every business is client acquisition (i.e. getting a new client when one leaves or finishes a program). And most fitness and nutrition businesses fail precisely because they offer shorter-term programs (6-12 weeks).

It’s just too hard to bring in a new crop of clients every couple of months.

With the up-to-12-month program that ProCoach offers, you’ll be keeping clients much longer so you don’t have to scramble to acquire new clients every few months.

This could be the difference between success and failure. Between your business growing and thriving and it withering away.

So the idea of a longer 12-month program is a win for your clients (they’ll get better results) and a win for you (your business is more likely to grow and thrive).

But, here’s the important thing, you don’t have to sell it as a 12-month program. You can just sell it as “coaching”. If the client only stays for 3 months, 6 months, 9 months, it’s fine.

Just like with your regular coaching.

As mentioned above, if you (or your clients) hit the 3 month (or 6 month, or 9 month) mark and decide it’s enough time, you can stop following along at that point.

Again, we recommend that people follow the full curriculum to “the end” because it’s designed to move along a specific teaching and discovery arc, sort of like a story.

And, of course, there’s a strong business reason for keeping clients the full duration.

However, there’s no harm if folks choose not to follow the whole thing. You’ll simply remove the client from the program (it’s really easy to do), they stop paying you, and that’s it.

Just like with your regular coaching. Presumably you have enough “coaching” in you to keep certain clients forever. But you don’t actually ask them to sign up forever. You just get started, do your best, and see how long they stay.

Yes, you can.

In fact, the program may actually:

• help you keep clients longer because it drives superior client results, and
• allow you to keep working with a client even when you’re not seeing them in-person.

In the latter scenario, let’s say you’re a personal trainer or physical therapist working with a client 3 times a week.

You add that client to ProCoach and, after 6 months, they decide to stop working with you as a trainer or therapist (either because of financial limitations or because they’re feeling self-sufficient with movement).

The cool part? You can keep working together on nutrition and lifestyle changes, for a much lower monthly fee, exclusively through ProCoach.

Whereas otherwise you would have lost the client, here you get to keep them for at least a year.

Of course, that’s just the short-term gain.

In the long run, by keeping an active coaching relationship open, clients are more likely to come back to you again if they need additional training, rehab, or medical support.

As mentioned above, ProCoach delivers healthy eating and lifestyle habits over the course of a year. (That’s how long our clients commit to being with us. And we’d recommend you set things up the same way.)

Once the year is up, the next steps are entirely up to you and your client.

Most clients will feel self-sufficient and in control of their nutrition and lifestyle choices. (After all, that’s the goal). At that point they’d graduate from the program and you’d simply replace them with someone new.

Other clients might choose to repeat the program. With habit-based programming, repeating the process only serves to deepen your experience. Think of it as “more reps” or “more practice” at healthy eating.

ProCoach offers the flexibility to sign up clients whenever you like.

Want to enroll new clients as they start working with you? No problem. You can add new clients to the program any day of the week, any week of the year.

Want to do cohort groups like we do? You can do that too.

Or you can do a mix of both; maybe a few big groups a year and ongoing enrollment in between. There’s lots of flexibility to do both.

Yes, in case you missed the video above:

The answer is simple: We want to use nutrition coaching to help as many people in the world as possible. And, to do that, we need you.

To understand what I mean, here’s some basic math.

Over the last 15 years, over 100,000 clients have gone through Precision Nutrition’s ProCoach. Sure, that’s impressive. But check this out.

Imagine that over the next 10 years, 50,000 fitness and health professionals start using ProCoach. If each one coaches just 25 people, that’s over 1,000,000 lives changed.

That’s 10 times the impact!

So, by working together, two things happen:

• You get to deliver something amazing to your clients that’ll help change their lives and help improve your business.
• We get to use a program that we’ve already built to reach millions of people and make a bigger difference in the world.

It’s all-win for everyone.

High fives.

ProCoach is perfect for:

• personal trainers
• strength coaches
• yoga/group exercise instructors
• rehab specialists
• manual therapists
• doctors and other healthcare providers
• dietitians
• nutritionists

Bottom line: If you work with clients or patients (in-person or online) who want to eat better and improve their lifestyle habits — and you want a seamless way of adding nutrition support to your practice — this is for you.

ProCoach is probably not for you if:

• You work exclusively with bodybuilders or physique athletes.
• Your clients are all preparing for a specific competition or event.
• Your clients are all elite competitors already in great shape.
• You work with all your clients for a short and defined period of time.

This program delivers healthy eating and lifestyle habits over the course of a full year. So it’s not tailored to elite-athlete or physique-competitor needs.

Plus, the program is about progressively building habits over a longer period of time to promote confidence and sustainability. So, if you generally coach people for short/defined periods of time, it’s probably not a good fit.

Right now we’re only opening this program to Precision Nutrition Certification Level 1 and 2 students and graduates.

Therefore, if you’ve signed up for either the Precision Nutrition Level 1 or Level 2 Certification program, you can register to use ProCoach.

The Precision Nutrition Level 1 and Level 2 Certifications are education programs.

Specifically: Level 1 is a self-directed certification course designed to cover the art and science of exercise and sport nutrition for health and fitness professionals.

And Level 2 is a yearlong internship/mentorship designed to help our Level 1 graduates become true masters of the art of coaching — what we call Super Coaches.

ProCoach is totally different.

With ProCoach you’re able to use the very same software (and curriculum) Precision Nutrition uses to deliver habit-based coaching to your clients.

As mentioned above, ProCoach isn’t a great fit for clients who are:

• dieting bodybuilders or physique athletes
• preparing for a specific competition or event
• elite competitors and already in great shape, or
• working with you for a very short time

This program delivers healthy eating and lifestyle habits over the course of a full year. So it’s not tailored to elite-athlete or physique-competitor needs.

Plus, the program is about progressively building habits over a longer period of time to promote confidence and sustainability. So, if you generally coach people for short/defined periods of time, ProCoach is probably not a good fit.

In Precision Nutrition parlance, ProCoach is perfect for most of your Level 1 and Level 2 clients. And it’s probably suitable for a small percentage of your Level 3 clients, but not all of them.

Yep. We’ve worked with thousands of people who are new to exercise and healthy eating.

This program takes the needs of beginner clients into account, using a habit-based approach rooted in change psychology.

To this end, most beginners feel like the pace of the curriculum is perfect for them and brings out their best.

To see for yourself how diverse our clients have been, check this out:

• Precision Nutrition Coaching – Men’s Hall of Fame
  (325+ men’s before and after photos. Ages 21-70)

• Precision Nutrition Coaching – Women’s Hall of Fame
  (425+ women’s before and after photos. Ages 21-74)

What you’ll notice is that our clients come in all shapes and sizes, are all ages, and come from all different backgrounds. Probably a lot like your clients.

Lots of our clients have 5+ years of experience with consistent training and healthy eating. Nevertheless, they come to us because their results aren’t quite matching up with their knowledge.

(Heck, we’ve even helped hundreds of personal trainers get back in shape. Like Toni. Or Ron.)

Usually, with clients like this, the problem is consistency; they know what to do but they struggle with the grind of doing it day-in and day-out. And that’s the foundation our program is built on.

Of course, if your clients are elite athletes, already in awesome shape and looking for that 1 percent sports nutrition edge, this curriculum isn’t for them.

However, it will help experienced exercisers get their eating and lifestyle habits on track. It’ll also help them stay consistent if that’s one of their struggles.

That’s great too. Because lifelong fitness and health is more than losing weight.

This program teaches clients how to learn how to maintain a lean and healthy body for life.

From nutrition to stress management to sleep, they’ll develop a new and healthier relationship with food, eating, stress, and sleep. And that’s a major breakthrough for most people.

The ProCoach curriculum works well for clients interested in:

• eating better
• looking better
• feeling better
• improving their health
• losing body fat, and
• experiencing body recomposition.

However, it’s not designed to teach clients how to eat for maximal muscle gain, maximal strength gain, or specific sports performance goals.

If you’re already rockin’ a reliable, scalable, and automated nutrition coaching system, rock on. You probably don’t need this.

However, many professionals who offer nutrition coaching in fitness, rehab, or medicine, find it to be a struggle. We surveyed more than 10,000 of them, and their main challenges are:

• Standardizing coaching so every client gets the same level of care.
• Being able to coach many clients without a lot of extra work.
• Automating coaching so they don’t waste lots of time on admin.
• Identifying client’s limiting factors and their next action.
• Making sure clients are being consistent and following through.
• Figuring out how to charge and how to structure coaching.

Precision Nutrition’s ProCoach addresses each of these, making nutrition coaching and support easier for you and more effective for the client.

I’ll define each below.

Reliable

You’re able to deliver the same high-quality coaching experience to every client regardless of what else is going on… in your life or your clients’.

This is hard to do when your coaching is either one-off or you have more than one employee.

Scaleable

You’re able to coach 5 clients, 50 clients, or 500 clients.

(And going from 5 clients to 500 requires very little additional effort.)

We coach around 5,000 clients a year using a small group of coaches. So I think it’s safe to say that scalability is well proven.

Maybe you’re crunched for time? Too busy to look after everyone’s nutrition and training? No problem, we’ll save you time while increasing your effectiveness.

Automated

You’ll be able to deliver nutrition habits, lessons, and assignments on time and on track, no matter what else you’re doing.

Whether we’re sleeping, busy, out of town, in bed with the flu, stuck in traffic or on a plane somewhere above the Pacific ocean… it doesn’t matter.

Our system will take care of our clients regardless, and make sure they get what they need.

Plus daily, weekly, and monthly check-ins are completely automated too.

In our Precision Nutrition Coaching program clients average around 15 pounds of fat loss in the first 6 months. That’s at least 3 times as effective as exercise coaching alone.

Interestingly, our coaching is 100 percent online. Our clients get those results without ever meeting us in person.

Here’s something even more interesting:

If clients work with an exercise coach or trainer, in person, while doing Precision Nutrition Coaching, they lose closer to 25 pounds of fat in 6 months on average. That’s over 4 times as effective as exercise alone.

So think about that for a second.

If you’re a trainer, by using ProCoach in conjunction with your training services, you might be able to get better results than we can.

Indeed, since we first opened ProCoach to Precision Nutrition’s students and graduates — in June of 2016 — our new ProCoaches went on to:

• enroll over 100,000 new clients,
• help them lose over 830,000 pounds, and
• collect nearly $50 million in revenue.

And that’s just in the first two years. I can’t wait to see what will happen as ProCoach grows even more.

When we first built ProCoach 15 years ago, I was able to go from coaching 25-35 online coaching clients at a time to 100-150 clients at a time.

All while working the same number of hours in a given week.

I was no longer doing all those little annoying, time-wasting admin tasks every day. My client records were well-managed. Daily lessons and habits were delivered without my intervention. And daily check-ins were 100 percent automated.

This means I was able to deliver content more regularly, provide built-in accountability, collect client data more consistently, and make clients feel taken care of without me having to be in touch 24 hours a day, 7 days a week.

Today, our coaches average 300 clients per 1 coach.

For now, no. But you’ll have your own contact info listed as “the coach” and everything will run through you.

Because we can’t possibly know your market or your clients as well as you do, we’re not in a great position to tell you exactly how to offer ProCoach in your business.

With that said, ProCoach does include a very comprehensive Learning Center that includes sections on business models, marketing, sales, and a whole lot more.

No, the software doesn’t manage the billing of your clients.

Most users already have billing systems in their businesses. Managing two billing systems introduces unnecessary administrative complexity. And that’s what ProCoach is here to solve.

In addition, while many professionals will use ProCoach as a profit center for their existing business, others will use it as a value-add for their highest-paying clients.

By leaving a billing system out of the software you have the flexibility to offer nutrition coaching as a pay-for-service offering for some clients and a free value-add for others.

We’ve built some really cool features into the program for just that. These allow you to collect lots of client data and then turn those data into compelling marketing materials.

For example, built into ProCoach is a series of progress trackers. On their own, or with your help, clients will regularly:

• Report body weight.
• Record body girths.
• Upload front, side, and rear photos.
• Include subjective progress markers.
• Report on consistency.
• Complete feedback surveys.
• And more.

It’s all built right into the software.

You’d simply sign each up for their own account based on the number of clients they have.

This keeps things really simple and avoids the unnecessary hassles of trying to create, manage, and price enterprise-type solutions.

Of course. We work with clients in over 100 countries, on every continent but Antarctica (so far).

No matter where you — or your clients — live, we can help.

Here’s just a sample of some of the countries where our clients live:

• USA
• Canada
• United Kingdom
• Australia
• India
• France
• Denmark
• Sweden
• Germany
• South Africa
• Finland
• Norway
• Japan
• Mexico
• Brazil
• China

Antarctica, give us a call.

No, not yet.

Both the coach dashboard and the client interface are delivered in English for now.

No, there is no limit. You can coach 1 client, 100 clients, or 1000 clients with ProCoach.

Couple of notes, though. First, we start everyone with the basic plan (0-20 clients) because, as you add additional clients, the software simply upgrades you to the next level when appropriate.

So you’ll start with the 0-20 client plan. Add as many clients as you want. And we’ll take care of the rest. We’ll just bill you based on the number of active clients you’re working with at any point in time.

Also, the ProCoach dashboard is optimized to support 200 or fewer clients per single account (i.e. per coach). So, if you run a coaching business with multiple coaches, it’s best to have a separate account for each coach.

We’ve priced this program to be very, very affordable. (Because we want everyone using it.)

Imagine that, over the next 10 years, 50,000 fitness and health professionals start using ProCoach. If each one coaches just 25 people, that’s over 1,000,000 lives changed.

So here’s the exclusive presale price:

$99 USD a month for 0-20 active clients

$149 USD a month for 21-50 active clients

$199 USD a month for 51-100 active clients

Note: This isn’t $99 USD per month, per client. This is a $99 USD flat fee. You pay $99 USD total per month. And you get to coach up to 20 clients a month using the software.

Also note: This price is only for people on the presale list; people not on this list pay 30% more. That means $149 USD a month for 0-20 clients, $199 USD a month for 21-50 clients, $249 USD a month for 51-100 clients.

We offer this discount to people who sign up for the presale list for one reason: the people who are most eager and willing to take action are usually our best clients. That’s why we reward them with a discount and a chance to register a full 24 hours before everyone else.

Not on the presale list yet? Add your name here.

The ProCoach curriculum includes nutrition, sleep, stress management, and other lifestyle lessons and practices. If you’d like to also coach exercise using ProCoach Workouts, that’s a $69 USD per month upgrade.

This upgrade is available once you’re a member, within your ProCoach dashboard. With it, you can offer exercise to an unlimited number of clients for the same monthly price.

There are no special discounts for Precision Nutrition Level 1 or Level 2 Certification graduates.

However, there’s a very generous 30% discount for those who add themselves to the presale list.

At Precision Nutrition, our personal coaching clients have paid as much as $179 USD per month to work with us. So you can go with that number if it makes sense for your market.

Of course, you could charge more or less based on your clientele, your offerings, and how you want to roll this out.

Another option is to not charge anything.

You could offer this as a value-add for your best, or highest-paying, clients. Just build ProCoach into your offering/pricing from the beginning, so there’s no need for an additional upcharge.

There are so many possible options here and we don’t place any limits on what you can charge.

This is where things get exciting.

At Precision Nutrition, our personal coaching clients have paid as much as $179 USD per month to work with us. If you charge the exact same amount for nutrition coaching in your business, here’s the math.

20 clients paying $179/month = $3,580 USD monthly revenue

$3,580 monthly revenue – $99/month to PN = $3,481 USD monthly profit for you

100 clients paying $179/month = $17,900 USD monthly revenue

$17,900 monthly revenue – $199/month to PN = $17,701 USD monthly profit for you

Again, you can charge whatever you think makes sense for your market.

We’re only sharing these numbers to demonstrate how low the monthly investment is relative to the profit potential.

We’ll open another limited registration on Wednesday, November 28th, 2018, and that will probably be your last opportunity until mid 2019.

Last time we opened registration, we sold out in under 2 hours and a lot of really interested coaches were left out.

To get an early bird chance at registration, we strongly recommend that you join the presale list.

Once you do, we’ll send you a special link 24 hours before the general public. Register early on that day and it’s more likely, although not guaranteed, you’ll get a spot.

No problem, you can cancel at any time with the simple click of a button.

If you cancel within the first 90 days, we’ll give you all your money back.

After that, you can cancel any time. No questions asked, let us know and we’ll stop billing you right away.

We recently invited some of our ProCoaches to Toronto to talk about their experience using the program. Here’s what they had to say:

To learn more, add your name to the presale list.

Once you’re on that list, we’ll follow up with more information, including how to connect with our team if you have further questions.